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Navexa 4-Panel Banner System
Double Duty Roll-Up Banner for Navexa
The Brief
Fin-tech platform Navexa needed a backdrop for expo booths that could do double duty:
Four retractable banners locked together to read as one seamless wall.
The far-left panel adapted for stand-alone use at meet-ups and lunch-and-learns.
My Role
- Concept & layout
- Photo-illustration compositing
- Modular grid system
- Print-ready prep
Design Approach
- Split-Screen Storytelling
Each panel tells a chapter— Problem ➜ Portfolio ➜ Tax ➜ Mobile —yet aligns into a single hero image when placed edge-to-edge.
- One-Panel Independence
The left panel carries the key benefit (“Track Your Shares & Crypto in One Account”) and URL, so it still converts when displayed solo.
- Diagonal “Data-Stream” Motif
Subtle triangle matrix streams across all four banners, stitching them visually without distracting from the UI screenshots.
- Color-Controlled Contrast
Dark-blue/navy anchors at the edges, white center panels brighten the middle—guides the eye inward toward the screen demo.
- Zero-Guesswork Files
Delivered one master AI with artboards for each 850 × 2000 mm banner, 150 dpi @ full-size, embedded fonts, and 3 mm bleed.
Results
Banner vendor approved files first pass—no surcharges.
Left-panel solo use boosted QR scans 27 % over prior pop-up stand (client analytics).
Tools Used
- Adobe Photoshop
- Adobe Illustrator
Project Information
Client: Navexa
Services: 4-panel retractable backdrop + single-use banner
Address: Global
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