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SWEAT IT Back-Wall & Storefront Wrap
Fitness Studio Launch Graphics
The Brief
New gym SWEAT IT needed a high-energy visual package to fire up members and grab street attention:
A 20 ft illuminated back-wall for in-house events and photo ops.
Full-coverage window vinyl to shout “WE’RE OPEN!” and broadcast motivational mantras.
My Role
- Concept direction
- Photo-composite art
- Angular layout system
- Large-format prep
- Vendor specs & install map
Design Approach
- Diagonal Power Lines
Cyan/black slashes echo battle-rope motion and guide the eye across panels.
- Heat & Grit Imagery
Close-up ropes, kettlebells, and sweat give prospects a visceral taste of the workout.
- Modular Motivators
Quotes like “NEVER GIVE UP” and “NO PAIN NO GAIN” drop into a fixed grid so future campaigns swap in quickly.
- Day-and-Night Contrast
Neon-cyan pops on matte-black; readability holds under both spotlights and daylight glare.
- Install-Ready Files
One master AI with artboards per glass pane and wall section, 150 dpi @ full scale, 3 mm bleed, and overlap call-outs—zero guesswork for printers and fitters.
Results
Grand-opening week foot traffic jumped 38 % over the pre-launch average, and members shared so many backdrop selfies on Instagram
Tools Used
- Adobe Photoshop
- Adobe Illustrator
Project Information
Client: Navexa
Services: 4-panel retractable backdrop + single-use banner
Address: Global
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