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Globalscale Technologies One-Side-Open Display
One Side Open Booth Graphics
The Brief
IoT hardware maker Globalscale Technologies wanted a compact L-shaped booth for Embedded World that would:
Showcase three flagship gateways and a new line of Bluetooth modules.
Keep one side fully open to invite aisle traffic.
Integrate a small reception counter and hidden storage.
My Role
- Creative direction
- Panel layout & iconography
- Product-photo retouching
- 3-D visualization
- Print-ready
Design Approach
- Front-open narrative — attendees get
Zoned the five panels so the story reads left → center → right; a lime PCB-trace contour loops across all walls to guide the eye.
- Invisible closet door
Aligned the door seams with a geometric color band; the storage door disappears until staff open it.
- Three marketing themes, one flow
Assigned each big idea to its own wall, but kept typography, icon style and gradient scheme consistent so it feels like one message.
- Vendor-specific file spec
Built one master Illustrator doc, then batch-exported five locked-down AI files (150 dpi @ full-scale, 3 mm bleed, spot-color call-outs) exactly to the fabric printer’s template names.
Results
35 % lift in qualified badge scans vs. the client’s prior inline stand
Fabric house printed with zero pre-press edits and shipped two days early
5-star public review: “Perfect—exactly what we pictured”
Tools Used
- Adobe Photoshop
- Adobe Illustrator
Project Information
Client: Globalscale Technologies
Services: One Side Open booth graphics
Address: California, USA
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