Creative Flavors — 10×20 Booth Graphics Case Study
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Flavor-house rebrand & launch collateral
Creative Flavors & Specialties - Design Case Study
The Brief
A 40-year-old U.S. flavour manufacturer needed a fresh, contemporary look for an upcoming trade-show push and direct-to-consumer sampling program.
Front and back of Sweet & Salty popcorn-seasoning stand-up pouch, packaging design by Rahat Abir.
My Role
- Brand refresh
- Layout & packaging design
- Print production prep
Tri-fold capabilities brochure open flat, listing 40-year timeline and flavor categories; design by Rahat Abir.
Design Approach
- Deliverables
2 retractable trade-show banners (2000 × 800 mm)
3-panel capabilities brochure (US Letter)
12 oz takeaway cup mock-ups
20 oz stand-up pouch (front & back)
Print-ready PDFs + layered source files (AI) + 3D mock-ups
- Design highlights
- Modular icon set built from real spices & fruits, giving every asset its own mini “flavour story”.
- Split-tone geometric backgrounds (purple / raspberry, red / sunrise) that cue sweetness & heat.
- Large QR codes on all pieces → friction-free lead capture at events.
- Consistent hierarchy across formats so buyers recognise the range instantly.
White 12 oz takeaway cup branded for Creative Flavors & Specialties with spice graphics, mock-up by designer Rahat Abir.
Results
- The new collateral debuted at IFT FIRST Chicago 2024, increasing booth foot-traffic by 34 % versus the previous year.
Tools Used
- Adobe Photoshop
- Adobe Illustrator
Project Information
Client: Creative Flavors & Specialties
Services: Roll-up Banner, Tri-Fold banner, Product Packaging & Takeaway cup branding
Address: New Jersey, USA
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