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Fulcrum GT Legal-Tech Pavilion
Custom 20 × 20 ft Booth + Hanging Banner
The Brief
Enterprise-software firm Fulcrum GT wanted a premium island booth that would:
Project a polished, C-suite vibe at ILTACON.
Include a 12 ft square hanging sign visible across the hall.
Provide two semi-private meeting zones plus a touchscreen demo station.
My Role
- Creative concept
- 3-D visualization
- Graphic panel layout
- Hanging-sign artwork
- Print-ready + fabric-cut files
Design Approach
- Vertical Brand Beacon
A clean navy-to-midnight gradient and minimalist word-mark wrap the 12 ft cube, turning the hanging sign into a homing beacon.
- Wave-Pattern Texture
Subtle carbon-fiber wave at the base of the tower reinforces “digital efficiency” without overpowering the logo.
- Seamless Hardware Flow
Curved header arch guides traffic from reception → demo screen → lounge, keeping sight-lines open.
- Modular Furniture Palette
White stools and nested club chairs mirror the brand’s UI color contrast and can re-config for future shows.
- Plug-and-Play Files
Delivered one master AI with artboards for tower faces, reception desk, arch, and cube—plus a 3-D STEP file so the exhibit house could prep framing.
Results
“Design submitted as specified and offered a number of options which showed flexibility” Fulcrum GT Marketing Director
Client left a 5-star Upwork review praising speed and brand fit.
Booth generated 180+ badge scans (45 % up from previous year).
Tools Used
- Adobe Photoshop
- Adobe Illustrator
Project Information
Client: Fulcrum Global Technologies Inc.
Services: Custom island booth graphics & hanging banner
Address: Illinois, USA
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