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Trade-Show & Environmental Graphics
Sister Circle International Brand Roll-out
The Brief
Sister Circle International needed a cohesive, large-format graphic system—booths, roll-ups, window vinyl, vehicle wrap—to launch its “Carriers of the Fire” movement across multiple U.S. chapters and live events.
My Role
Concept development
Monarch-butterfly illustration
Layout & typography
Color strategy
Print-ready artwork (CMYK/Pantone)
Mock-ups & vendor liaison.
Design Approach
- Signature Monarch Icon
One hero butterfly illustration repeats across every asset, creating instant, on-site brand recall.
- Power Palette
High-contrast black, fire-orange, and gold echo the “Carriers of the Fire” theme and stay legible indoors or out.
- Modular Messaging
Squad names and taglines drop into a fixed grid, so any chapter can localise graphics without breaking the system.
- Scale-Safe Vectors
Artwork is 100 % vector, guaranteeing crisp output from 33-inch roll-ups to 20-foot back walls and vehicle wraps.
- Conversion Hooks
Strategic QR / URL placement on every piece funnels event traffic directly to opt-in pages and donation kiosks.
Results
Unified look across 12 asset types delivered in 7 days.
Print vendors approved files on first pass—zero costly reprints.
Tools Used
- Adobe Photoshop
- Adobe Illustrator
Project Information
Client: The Sister Circle Inc.
Services: Trade-show booths, roll-up banners, window vinyl, vehicle wrap, kiosk graphics
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