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Canopy / Tent Kit - Table Cover
Canopy Tent for Texas Complete Truck Center
The Brief
Texas Complete Truck Center wanted a head-turning 10 × 10 ft canopy package—roof, three full walls, and table throw—for truck-rally pop-ups and county-fair shows. The graphics had to scream “performance” while staying crystal-clear to crowds rolling by.
My Role
Concept & art direction · Pattern illustration · Large-format layout · Color matching & print-ready prep · 3-D mock-ups for client sign-off
Design Approach
- Unified Power Pattern
Created a diagonal red-on-black speed-stripe motif that runs seamlessly from roof peak to table cover.
- High-Contrast Hierarchy
Oversize word-mark on every plane + bright white URL & phone keep contact info legible at 30 ft.
- Social Proof
Instagram and Facebook handles added to the valance edge—prime eye-level real estate for younger visitors.
- Accessory Sync
Table throw repeats the stripe gradient at 30 % opacity so merch pops without visual noise.
- Rapid Deployment Files
Delivered one master AI file with artboards for each panel; print vendor could rip plates in minutes—zero back-and-forth.
Results
- First event using the new tent saw a 42 % uptick in email-list sign-ups versus their plain-white canopy.
Tools Used
- Adobe Photoshop
- Adobe Illustrator
Some of My Feather Flag Designs
Project Information
Client: Texas Complete Truck Center
Services: Custom canopy, back & side walls, table throw
Address: Texas, USA
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