Work / 10x20 booth graphics
Creative Flavors & Specialties
Two retractable banners, a tri-fold brochure, cup and pouch packaging for a 10x20 booth.
The brief
A US flavour manufacturer with 40 years in business needed a fresh, current look for a trade show push and a direct-to-consumer sampling programme.
What I delivered
- 2 retractable trade show banners (2000 x 800 mm)
- 3-panel capabilities brochure (US Letter)
- 12 oz takeaway cup and 20 oz stand-up pouch, front and back
- Print-ready PDFs, layered AI source files and 3D mockups
Approach
A modular icon set built from real spices and fruits gives each piece its own flavour story. Split-tone geometric backgrounds signal sweetness and heat. Large QR codes on every piece make lead capture at the booth easy, and the same hierarchy across formats helps buyers recognise the range at a glance.
Result
The new collateral debuted at IFT FIRST Chicago 2024. The client reported 34% more booth foot traffic than the year before.
