Work / Booth, banners and environmental graphics
Sister Circle International Brand Roll-out
Booth graphics, roll-up banners, window vinyl and a vehicle wrap as one graphic system.
The brief
Sister Circle International needed one large-format graphic system (booths, roll-ups, window vinyl and a vehicle wrap) to launch its “Carriers of the Fire” movement across several US chapters and live events.
What I delivered
- Concept, monarch butterfly illustration, layout and typography
- Colour strategy and print-ready artwork (CMYK and Pantone)
- Mockups and liaison with print vendors
Approach
Power palette. High-contrast black, fire orange and gold carry the theme and stay legible indoors and out.
Modular messaging. Squad names and taglines drop into a fixed grid, so any chapter can localise graphics without breaking the system.
Scale-safe vectors. All artwork is vector, so it prints sharp from 33 in roll-ups to 20 ft back walls and vehicle wraps.
Conversion hooks. QR codes and short URLs on every piece send event traffic to sign-up and donation pages.
Result
A unified look across 12 asset types, delivered in 7 days. Print vendors approved the files on the first pass, with no reprints.
