Work / 20x20 island booth
Fulcrum GT 20×20 Island Booth
20x20 island booth graphics, a 12 ft hanging sign and a 3D design for ILTACON.
The brief
Enterprise software firm Fulcrum GT wanted a premium island booth for ILTACON with a 12 ft square hanging sign visible across the hall, two semi-private meeting areas and a touchscreen demo station.
What I delivered
- Creative concept and 3D visualisation
- Graphic panel layout and hanging sign artwork
- Print-ready and fabric-cut files, plus a 3D STEP file for the exhibit house
Approach
A clean navy-to-midnight gradient and a minimal wordmark wrap the 12 ft cube so the hanging sign reads from across the hall. A curved header arch guides visitors from reception to the demo screen to the lounge, keeping sight lines open. One master AI file with artboards for tower faces, reception desk, arch and cube let the exhibit house prepare framing straight away.
Result
The booth generated 180+ badge scans, 45% more than the year before, and the client left a 5-star review praising speed and brand fit.
