Work / Back wall and window graphics
SWEAT IT Back Wall and Storefront Graphics
A 20 ft back wall and full storefront window vinyl for a gym launch.
The brief
New gym SWEAT IT needed a high-energy launch package: a 20 ft illuminated back wall for events and photos, and full window vinyl to announce the opening and carry motivational lines.
What I delivered
- Concept direction and photo-composite artwork
- An angular layout system for wall and glass
- Large-format preparation, vendor specs and an install map
Approach
Cyan and black diagonals echo battle-rope movement and lead the eye across panels. Close-up photos of ropes and kettlebells give a feel for the workout. Quotes drop into a fixed grid so future campaigns can swap them quickly, and neon cyan on matte black stays readable in daylight and under spotlights. One master AI file with an artboard per pane, 150 dpi at full scale, 3 mm bleed and overlap call-outs, gave printers and fitters what they needed.
Result
The client reported grand-opening week foot traffic 38% above the pre-launch average.
