Work / 10x10 canopy tent
Canopy Tent for Texas Complete Truck Center
10x10 canopy roof, three full walls and a table cover, plus feather flags.
The brief
Texas Complete Truck Center wanted a 10×10 ft canopy package (roof, three full walls and a table cover) for truck rallies and county fairs. The graphics had to say “performance” and stay clear to crowds walking or driving past.
What I delivered
- Concept and art direction, pattern illustration and large-format layout
- Colour matching and print-ready preparation
- 3D mockups for client sign-off
- Matching feather flag designs
Approach
A diagonal red-on-black speed-stripe pattern runs across every panel. An oversize wordmark on each plane, with a bright white URL and phone number, keeps contact details readable at 30 ft. Social handles sit on the valance at eye level. The table cover repeats the stripe at 30% opacity so merchandise stands out. One master AI file with an artboard per panel let the print vendor set up the job in minutes.
Result
The client reported a 42% rise in email sign-ups at the first event with the new tent, compared with their plain white canopy.
